Explore our demo sites
Browse Industries
Book a Free Call →
How We Work Our Process Creative Pricing Results AI Industries Blog Book a Free Call →
Pricing

Straightforward Pricing.

We Grow With You.

Before we talk numbers, let’s clear something up: our management fee and your ad spend are two separate things. You pay us to build and manage your campaigns. You pay Google, Meta, and LinkedIn directly for the actual ads. We’ll help you determine the right ad budget for your goals — but that spend goes straight to the platforms, not through us.

No hidden percentages of ad spend. No surprise markups. A flat monthly fee that covers everything we do — and nothing we don’t.

How It Works

  1. You pay Iron Lake a flat monthly management fee (the packages below)
  2. You pay your ad platforms directly (Google, Meta, LinkedIn) — we’ll help you set the right budget
  3. You own every ad account, every campaign, every piece of creative — always
  4. No long-term contracts required after your initial 90-day commitment

Three Packages. One Goal: Growth.

Pick the tier that matches where you are today. Upgrade whenever you’re ready.

Launch
Launch

Best for: Businesses new to paid advertising, or those who have run ads before but haven’t seen consistent results.

What’s Included
  • Google + Meta advertising
  • Up to 3 active campaigns
  • Ad copy and creative direction
  • Full conversion tracking setup & maintenance
  • Monthly performance report (plain-English, no jargon)
  • Monthly 30-minute strategy call
  • Response time: 48 business hours
What to Expect

ROAS target: 4x–7x in months 1–3. Once we’ve found what works, you’ll have a clear picture of what scaling looks like.

Start With Launch →
Scale
Scale

Best for: Businesses serious about becoming a dominant regional or national brand.

What’s Included
  • Google + Meta + LinkedIn, YouTube, Display
  • Unlimited active campaigns
  • Full ad copy and creative direction
  • Creative refresh every 30–45 days
  • Weekly performance reports
  • Weekly 60-minute strategy calls
  • Advanced audience strategy: lookalikes, exclusions, layered targeting
  • Full-funnel retargeting sequences
  • Quarterly deep-dive strategy sessions
  • Priority response: same business day
What to Expect

ROAS target: 9x–11.8x. Clients on this package average the highest ROAS because of budget and runway to test aggressively.

Let’s Talk Scale →

“What Should I Actually Spend on Ads?”

Just Starting Out
$1,500–$3,000/mo
Ready to Grow
$5,000–$10,000/mo
Serious About Scaling
$15,000+/mo

The right ad spend is the one where the math works for your margins. That’s what our discovery call is for.

Common Questions, Straight Answers.

Do I have to sign a long-term contract?

90-day initial commitment, then month-to-month. 30 days notice to leave. We keep you because the results speak for themselves — not because of a contract.

Who owns my ad accounts?

You do. Always. Every ad account, every campaign, every piece of creative. If we part ways, you take everything with you. No hostage situations.

What’s the difference between your fee and my ad spend?

Our fee covers our labor — strategy, campaign building, optimization, reporting, and calls. Your ad spend is the budget paid directly to the platforms (Google, Meta, LinkedIn) to run the actual ads. Think of it like hiring a contractor: you pay for their work, and separately for the materials.

What if I don’t see results?

We’ll have an honest conversation backed by data. Sometimes campaigns need more time to gather enough signal. Sometimes we need to try a different approach. We’re transparent about what’s working and what isn’t — and we never hide behind vanity metrics.

Can I start small and upgrade later?

Absolutely. Most of our Scale clients started on Launch. We’d rather you start where you’re comfortable and upgrade when the data tells you it’s time.

Do you work with businesses outside South Carolina?

Yes. We’re based in South Carolina and rooted in the Southeast, but we serve businesses across the region and beyond. If you sell something real and want to grow, we want to talk.

Ready to See the Math on Your Business?

One free call. We’ll look at your numbers, talk through the right package, and tell you exactly what we think is possible. No pressure. No commitment until you’re ready.

Book Your Free Strategy Call →

90-day initial commitment. Month-to-month after that. Average call length: 28 minutes.