Hiker walking along a dramatic mountain ridge at golden sunset

GEAR UP. GET OUT.

Premium outdoor gear and apparel for every adventure. From the Blue Ridge to beyond.

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FEATURED COLLECTIONS

Curated gear for the season ahead.

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TOP PICKS

Staff favorites and bestsellers.

Man wearing orange puffer jacket in mountain landscape

Ridgeline Down Jacket

$249

Pair of brown leather hiking boots on dark background

Trail Pro Hiking Boot

$189

Hiker silhouette with large backpack standing on mountain summit at sunset

Summit Pack 45L

$159

Wooden boats docked on turquoise alpine lake surrounded by mountains

Base Camp Tent 3P

$329

Sunlit forest trail winding through tall trees

BORN IN THE BLUE RIDGE

Backcountry Supply Co. started in 2012 as a small gear shop on a quiet Asheville side street. Founded by two friends who couldn't find the gear they wanted without driving three hours, we set out to build the outdoor shop our community deserved.

Today, we carry the best gear from trusted brands alongside our own in-house collection — all tested on the trails, rivers, and mountains of Western North Carolina.

Our Story →

FOLLOW THE ADVENTURE

@backcountrysupply

Hiker standing on mountain summit overlooking vast peaks

Autumn tree with golden leaves over a misty lake with park bench

Red sandstone canyon walls towering overhead

Hiker gazing at an alpine lake and snow-capped mountains

This Could Be Your Brand's Website.

Iron Lake Marketing builds e-commerce websites, runs paid ads, and drives sales for outdoor brands across the Southeast. This demo is just a preview of what we'd build for you.

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Iron Lake Marketing — Full-service marketing for outdoor & e-commerce brands

GEAR UP. GET OUT.

FEATURED COLLECTIONS

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TRAIL RUNNING

CAMP & HIKE