Here's exactly what we do, how we do it, and what you can expect when you work with Iron Lake Marketing.
We run ads on every platform that matters for Southern businesses — but we’re not generalists who dabble in everything. We go deep on each channel, and we know which one is right for your business before we spend a single dollar.
When someone types “HVAC repair near me” or “buy [your product] online” — that’s buying intent at its peak. Google Search Ads put you in front of people who are actively looking for exactly what you offer, right now. We write the ads, build the targeting, manage the bids, and make sure every click has a real shot at converting.
If you sell physical products, Google Shopping is often the highest-ROAS channel we run. Your product shows up with an image, price, and name right at the top of search results — before any text ads. We manage product feeds, optimize titles and attributes, and build Shopping campaigns that outperform.
Meta is where we build demand. While Google captures intent, Meta creates it. We use Facebook and Instagram to put your product or service in front of people who don’t know they need it yet — but will. The key is creative: the right image or video, the right copy, the right audience. We test aggressively and scale what works.
LinkedIn is expensive — but for the right business, it’s unmatched. If you’re selling B2B services, equipment, or anything where the buyer is a business owner or decision-maker, LinkedIn targeting is surgical. We’ve brought cost-per-lead down 42% below industry benchmarks for our B2B clients.
Video and display ads are the top-of-funnel engine that makes everything else work better. When someone sees your YouTube ad, then searches for you on Google, or sees you again on Instagram — conversion rates across your entire funnel go up. We use YouTube and Display strategically, not as a vanity play.
Most businesses lose 97% of website visitors who don’t buy on the first visit. Retargeting brings them back. We build multi-platform retargeting sequences that follow warm prospects across Google, Meta, and YouTube — showing them the right message at the right time to close the deal.
A lot of agencies will dazzle you with impressions, click-through rates, and “brand awareness.” We’re not that agency.
We care about one number: ROAS. Return on Ad Spend. For every dollar you put into advertising, how many dollars come back out? That’s the only metric that pays your bills.
We target a minimum 7x ROAS for new clients. Our top clients operate at 11.8x. That means for every $1,000 in ad spend, they’re generating $11,800 in revenue. At those numbers, ads aren’t an expense — they’re the most efficient growth engine your business has.
The break-even point is simple: if your profit margin is 30%, you need a 3.33x ROAS just to cover your ad costs. Everything above that is profit. We build campaigns designed to stay well above your break-even — and we track it obsessively.
One thing we won’t do: take over your accounts and lock you out. Every ad account we manage is yours. If you ever leave, you leave with everything intact. We believe that’s the only ethical way to run an agency.
We’ve built campaigns in these industries specifically — we know the seasonality, the typical margins, the buyer psychology, and what messaging resonates. That means less wasted time, faster results, and fewer costly mistakes.
Seasonal demand patterns, local targeting, lead gen focus, Google Search + LSA dominant
Google Shopping + Meta combination, retargeting sequences, LTV focus
Commercial and residential split strategy, LinkedIn for B2B, Google for residential
Facebook/Instagram creative-first, seasonal promotions, rural audience targeting
B2B LinkedIn + Google, long sales cycle nurturing
Compliance-aware copy, Google Search dominant, local radius targeting
Instagram-first visual creative, local radius, event-driven campaigns
One free call. We’ll look at your current setup, your industry, and your goals — and tell you exactly what we think is possible.
Book Your Free Strategy Call →No contracts on day one. No fluff. Average call length: 28 minutes.